After eight years disputes in China, set off A frenzy of grape wine "berries" trademark battle finally dust settles: ZhangYu A January 17 releases announcement to say, for the first ZhangYu group clear 1748888 number "berries" trademark for legitimate holders, namely "the berries" trademark title to all ZhangYu group. Approved by the state administration for industry and commerce the trademark review and adjudication board conciliation, ZhangYu group permission in grain, dynasty and customer three companies gratis, used indefinetely berries "trademark;" Except for the ZhangYu group is used with permission ZhangYu A and the above three companies outside, other wine production management enterprise shall not use "berries" trademark.
An adviser "issued by the 2010-2015 Chinese wine market to show, at present our country more than 90% of the winery all production" berries "series wine, which brand image already thorough popular feeling, in wine market occupy a large market, formed higher profit space. The data show that in 2007, "it" market share of 30 million yuan.
It is in the huge market benefit drive, in order to fight for the "" trademark ownership of berries, and both parties - several wine industry leading enterprises had loggerheads, each shi shentong. Had the industry insiders predict, in real interests and is driven by the parties to the dispute wrestling will enable "berries" trademark case are65 finally disappear, "it" eventually be industry public. However, the final result is to make people arriving: the disputing parties the hatchet, grain, dynasty about revoke business judges withdrew berries application for registration of a trademark, the trademark ZhangYu admitted to all company, ZhangYuZe permits the aforesaid enterprises and customer company free and used indefinetely "berries" trademark.
Legal experts LiuQuanZhong says, the parties to the dispute settlement is ZhangYu as "existence" trademark holders berries premise condition, this means that ZhangYu have "berries, except the" trademark ownership enterprise and the above three authorized the use of outside enterprises, other wine production management enterprise shall not use "berries" trademark.
LiuQuanZhong thinks, after a lengthy berries trademark war "baptism", domestic wine enterprises in intellectual property protection consciousness to awaken and progress, to promote industry will ascend the profession competitive power of the independent innovation, which plays an important role. Changchun drinks industry association deputy secretary-general, "said ZhaoYu original grape wine production enterprise in our province almost every workshop production 'berries' wine, now the development of grape wine in our province have found a new market selling point, don't depend on' 'name to sell berries."
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